Made By Movement : Perrelet Presents Its New International Advertising Campaign

Made By Movement : Perrelet Presents Its New International Advertising Campaign

May 2012

Perrelet is launching its new international advertising campaign. The brand’s best-selling Turbine watch is featured in new visuals, with the Turbine XS 41mm adorned in diamonds for the feminine version, and the Turbine XL with its 50 mm case for the masculine version.

The campaign is entirely based on the theme of movement, whether relating to the watch mechanism or to the turbine movement (the 12-bladed wheel) that appears beneath the watch dial, in order to highlight the signature features of a Perrelet timepiece.

A black and white background creates a dynamic visual effect and underscores the central theme of movement, illustrated by the “Made by movement” slogan: the play of shapes and colors creating the impression that the circles are moving symbolizes the rotation of the turbine which is mobile even when one seeks to “crystallize” it in an advert.

The slogan perfectly sums up the spirit of the Turbine watch by Perrelet, the most original and contemporary interpretation of the brand’s patented double rotor.

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