PERRELET’S TRYST WITH BOLLYWOOD
Baselworld 2013 was an edition brimming with new launches and successes for Perrelet which took the opportunity of the event’s overall renewal to redesign its own booth – an elegantly welcoming two-floor, 412 square-metre exhibition area. Designed by architects Manini-Pietrini of Neuchâtel, its combination of simple lines and complex volumes vividly evoke the delicate mechanisms involved in time measurement.
Two key actors on this new stage were the two major new launches in the iconic Turbine collection: TURBINE CHRONO and TURBILLON. Perrelet’s famous model was thus for the first time equipped with complications. The new collections expressed a determination to pursue a distinctive path that involves offering timepieces increasingly highlighting their horological substance and the brand’s technical expertise.
For the new Turbine Chrono collection, Perrelet has opted for the technical solution of a central chronograph playing on the concept of superimposed levels. The chronograph measurements are made by a central chronograph seconds hand and a 60-minute counter composed of two juxtaposed sapphire crystal elements. A mobile disc bearing the indications rotates in the centre of a fixed ring equipped with a red arrow with the inscription “min” and displaying the recorded times. The transparent chronograph counter ensures that the upper rotor remains perfect readable. The Turbine Chrono collection was launched in five versions, of which the most precious features a pink gold turbine.
With the Turbillon watch – as in Tur(bine) plus (Tour)billon – the brand draws upon its own know-how to create an original, ultra-refined turbine cut from sapphire crystal. The transparent blades discreetly enliven the dial and unexpectedly reveal the brand-new Perrelet tourbillon. The prestigious mechanism incorporates an innovative escapement with oxidised silicon wheel and lever, at the heart of an exclusive self-winding movement developed by the group’s company based in the Vallée de Joux and featuring hand-crafted finishing including a delicate Côtes de Genève motif adorning the baseplate and bridges revealed through the back of the watch. The collection comprises three models, each issued in a 20-piece limited edition.
The international press and customers visiting the booth notably appreciated the new openness towards complications of the Turbine collection, which thereby more vividly than ever embodies the true spirit of the brand.