PERRELET’S TRYST WITH BOLLYWOOD
From October 1st to 3rd, Perrelet has been one of the protagonists in the SIAR (SALON INTERNACIONAL ALTA RELOJERIA), the exclusive event dedicated to Fine Watchmaking, held in the prestigious salons of the Four Seasons Hotel in Mexico City and featuring the creations of over 50 brands.
Perrelet took part in this upscale event for the fourth time, presenting its 2013 collections to a public composed of watchmaking devotees, with a particular focus on the brand’s most significant new models, the Turbine Chrono and the Turbillon – representing the most recent evolutions of its iconic double rotor watch. The world of the Turbine Chrono has inspired the design of the Perrelet booth that features a contemporary style in tribute to the Turbine model that has paved the way for horological complications and stimulated the brand’s creativity.
Twenty or so CEOs of the exhibitor brands attended the show, including for the first time the new Perrelet CEO Gerald Roden. It has now become an annual tradition for the SIAR to host a representative selection of the leading exponents of the international watchmaking scene.