February 2008
Swiss-based PERRELET, the luxury watch brand that traces its roots back to Abraham-Louis Perrelet, the inventor of the automatic watch, announces that it will be building an entire new stand at the occasion of BaselWord 2008.
The timing could not have been better since the company will be launching a new ladies collection named “Diamond Flower” which fuses mechanics and the art of jewellery. For this purpose, Perrelet will be creating a completely new ladies’ universe which will supplement the existing classic and sports collection.
Perrelet is teaming up with Atelier Oï, who are something of an insider tip to design and architectural connoisseurs, to design its new BaselWorld 2008 stand. A two-storey building is planned to present the unique world of Perrelet to its select group of distribution partners from April 3 to 10, 2008. Atelier Oï has built a strong reputation beyond Switzerland by its clean, intelligent and contemporary design.
Thus Perrelet has finally found the adequate universe to display its fine range of luxury timepieces.
The timing could not have been better since the company will be launching a new ladies collection named “Diamond Flower” which fuses mechanics and the art of jewellery. For this purpose, Perrelet will be creating a completely new ladies’ universe which will supplement the existing classic and sports collection.
Perrelet is teaming up with Atelier Oï, who are something of an insider tip to design and architectural connoisseurs, to design its new BaselWorld 2008 stand. A two-storey building is planned to present the unique world of Perrelet to its select group of distribution partners from April 3 to 10, 2008. Atelier Oï has built a strong reputation beyond Switzerland by its clean, intelligent and contemporary design.
Thus Perrelet has finally found the adequate universe to display its fine range of luxury timepieces.
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Baselworld 2008
