Architecture plays a important role in the realisation of any watchmaking project.
And so for the second consecutive year, on the first floor of the « Hall of Desire », Perrelet welcomed its visitors to its subtly reshaped stand. During the few days, clients, journalists, suppliers and interested visitors rubbed shoulders in our living area-cum-workspace, in a convivial, professional atmosphere.

An open and readily accessible screen invited visitors to watch a film and discover various display windows, some of which were animated and conceived especially to highlight Perrelet’s patented Double Rotor technology. The movement and energy combined to constitute the stand’s unifying theme, in support of this year’s new models. A new collection based on the Double Rotor, under the name of Turbine, and a musical concept realised from two sound complications, stole the show and attracted great attention.

The elegance, purity of line and proportional precision of this ephemeral construction provided the perfect environment to display the finesse of the new model developments.

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