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September 2012

The New Alternance 10 Caliber

In adopting the Alternance 10 (A10) caliber, entirely produced within the group to which it belongs, Perrelet has taken a decisive step on the path towards autonomous production – the ultimate goal being to equip its entire range with Manufacture-made movements.

Since 2004 Perrelet has belonged to the Spanish entrepreneur Miguel Rodriguez, who also owns the Festina group.

The brand is thus in a prime position to benefit from the group’s industrial infrastructure thanks to the contribution of sister companies such as Soprod, IMM Ineltec, MHVJ and Astral, and thus have access to exclusive automatic movements of superior quality.

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May 2012

Made By Movement : Perrelet Presents Its New International Advertising Campaign

Perrelet is launching its new international advertising campaign. The brand’s best-selling Turbine watch is featured in new visuals, with the Turbine XS 41mm adorned in diamonds for the feminine version, and the Turbine XL with its 50 mm case for the masculine version.

The campaign is entirely based on the theme of movement, whether relating to the watch mechanism or to the turbine movement (the 12-bladed wheel) that appears beneath the watch dial, in order to highlight the signature features of a Perrelet timepiece.

A black and white background creates a dynamic visual effect and underscores the central theme of movement, illustrated by the “Made by movement” slogan: the play of shapes and colors creating the impression that the circles are moving symbolizes the rotation of the turbine which is mobile even when one seeks to “crystallize” it in an advert.

The slogan perfectly sums up the spirit of the Turbine watch by Perrelet, the most original and contemporary interpretation of the brand’s patented double rotor.

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April 2012

Nelson and Sergio Rosado

Young Portuguese singers Nelson and Sergio Rosado from the Anjoy group, a musical sensation in Portugal for over ten years, have chosen to wear the Turbine XL watch by Perrelet.

The Anjos wore Turbine XL models for the “A voz de Portugal” TV show inspired by the American reality talent show “The Voice”.

The bold, fresh and original touch of Perrelet timepieces reflects that of the artists themselves. Nelson has opted for the model with DLC-treated case and bezel, and Sergio for the Total Black model with DLC-treated steel case and bezel featuring an orange accent on the subdial.

Turbine XL, with its 50 mm-diameter case, is the largest model in the Turbine collection. It is masculine, sporty and sturdy, yet discreet thanks to its ergonomic shape that makes it extremely easy to wear.

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March 2012

BASELWORLD, March 8th to 15th 2012

A stand enlivened by a giant screen, a special gallery where the public composed of visitors, journalists and customers was able to discover the many new launches that Perrelet exhibited at the 2012 edition of the Baselworld international watch and jewelry show.

The Swiss event provided a chance to unveil a world-first preview of the latest timepieces from Perrelet, including the flagship Peripheral Double Rotor models and the new Turbine Diver watch based on the Turbine concept.

The technical expertise and creative audacity of the brand were in the spotlight with the Special Editions of the Turbine collection. Turbine Toxic, with a precious diamond skull beneath the turbine; Turbine Paranoia featuring a spiral design on the turbine itself creating a truly hypnotic effect when the rotor turns; the Turbine Taste collection in which the iconic Perrelet watch is enriched and enhanced by precious stones set on the bezel: a wealth of colors and an obvious determination to leave a lasting imprint on the memories of watchmaking devotees.

This collection sends a message that rings both loud and clear, eloquently expressing Perrelet’s rejuvenated personality.

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February 2012

Shop in shop opening in Hong Kong

Perrelet is proud to announce the opening of its first store in Hong Kong in the International Finance Centre Shopping Mall (IFC mall).

The new store is located on the 2/F of IFC mall, one of the top shopping malls in Hong Kong. “We’re happy to have our first retail shop launched in Hong Kong and it’s definitely a good start in the Hong Kong and China market. Hopefully we’ll be opening more Perrelet boutiques in the near future.” said Mr Fausto Salvi, CEO of Perrelet.

Mr Marcel Pordes, Managing Director of Retail Concepts Asia Limited – Distribution Partner in the Greater China, continued, “Opening a boutique in IFC mall is obviously the best way to expose our brand to the public. After getting to know more about Perrelet, I’m sure everyone would love this brand.”

The Launch Party of this first retail store was held on November 17th, 2011. Along with the shop opening, the evening’s highlight was the showcasing of the latest Turbine Special Editions.

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January 2012

Turbine XL Gold

High-impact design, high-chic exterior

With the new Turbine XL Gold, Perrelet is lending a touch of chic to its provocative 50 mm-diameter creation. The daring Turbine, with its slanted blades, is poised to create a sensation. Carved in solid rose gold, like the case, it is transfigured by the sun as soon as it starts to move, lighting up the dial with rays shining beneath an inner bezel ring bearing black Arabic numerals standing out against a gold-toned background.

The red and white hands and hour-markers provide a contrast ensuring the perfect readability of the hours, minutes. The self-winding P-181 Double Rotor movement, visible through the back of this watch fitted with a rubber strap, is adorned with Côtes de Genève admirably revealed thanks to the openworked rotor with its polished and black lacquered surfaces. This 77-piece limited edition features an harmonious blend of eccentricity and elegance.

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December 2011

Turbine Erotic

Through manga-style creations, Perrelet evokes the time-honoured art of erotic watches, which first emerged 200 years ago and were quickly nicknamed “conversation pieces” because of the lively discussions they aroused. These new themes are indeed worthy of the ancestral craftsmanship skills they embody, while remaining almost invisible for anyone unaware of the trick required to display them.

Specially designed for this special edition, one of four scenes displaying typical characters from Japanese cartoons fills the entire surface of the dial, beneath the characteristic 12-blade wheel of the Turbine collection – and can theoretically be viewed only in parts, unless… the wheel is moving at great speed.

The special Turbine Erotic series consists of eight 88-piece limited series, with 44mm diameter cases in titanium or DLC-coated steel for each dial option.

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November 2011

Turbine Playing with Fire

The Turbine "Playing with Fire" plays with fascinating reflections of gold, ready to ignite a spectacular firework display.

As soon as the 12-blade wheel begins turning, the sky literally lights up in flaming glory. Depending on the speed of rotation, the gold shines and sparkles between the blades to the point of merging the various golden accents to produce a multitude of luminous bouquets.

The never-ending race of the hands brings its own set of fanciful touches. Its wearers are bound to explode onto any scene with this 44 mm-diameter Turbine watch in DLC-coated steel, issued in a special 888-piece limited edition.

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November 2011

Mini website

A dedicated mini-website for the Turbine Special Editions.

A fine surprise awaits visitors: as they explore each of these worlds, they come across an extremely evocative video clip.

There is indeed no better way of visualizing the effects of the Turbine than to watch the stunning and often entirely unexpected phenomena that will doubtless definitively win over all those who embark upon this journey of discovery.

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October 2011

Gala dinner of PERRELET in Moscow

On October 27th 2011 a gala dinner to celebrate the official re-launch of Perrelet on the Russian market took place in Moscow. A large number of local celebrities, including Irina Grineva, Maxim Shabalin, Anastasia Makeeva, Gleb Matveichuk, Svetlana Ustinova and Irina Lachina, as well as top retailers and watch lovers responded positively to the mutual invitation of Perrelet and LPI, the new brand distributor in Russia.

The event was held in the luxury “Apartment” restaurant and was also the occasion for Perrelet to present its latest special Turbine editions and in particular the “Turbine Poker” which inspired the decoration and the animation of the evening.

Legend: Maxim Shabalin (Olympic, world and 2 times European champion in figure-skating) and his wife, Irina Grineva (actress).

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October 2011

Prague Event

A festive evening was recently held to celebrate the launch of exclusive Swiss watch brand, PERRELET, in the Czech and Slovak markets. The event took place at the SHO restaurant in Prague in the presence of new brand local ambassadors Miss World 2006, Tatána Kucharová and singer, Jirí Korn.

Tatána graced the launch event wearing the Perrelet Diamond Flower watch adorned with 125 diamonds and 19 rubies. On this celebratory occasion, Jirí Korn wore the Perrelet Turbine XL watch featuring a turbine-shaped double enlivening the dial.

"Perrelet watches are exceptional and attract instant attention with their unique technical features, individual designs and exclusive appearance", commented Karel Janeba, CEO of JANEBA TIME, new distributor of Perrelet in Czech Republic, who successfully organised this extraordinary evening.

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October 2011

Turbine Poker

The cards spread around the dial play hide and seek beneath the characteristic 12-blade wheel. As it rotates constantly due to the wrist movement, it is hard to view the deal.

This model thus offers a chance to reinvent poker by getting friends and family to guess, or bet, and keeping them in suspense until it stops completely. A couple of unexpected jerks will serve to call players’ bluff! .

Upper hand, lesser hand or hand in the middle? How much? What color? Perrelet offers three dial options. The special Turbine Poker series feature 44 mm cases in DLC-coated steel.

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