The Perrelet brand reflects a timeless atmosphere that is inherent to traditional luxury watchmaking, as characterised by the four key qualities of authenticity, creativity, reliability and quality.
It conveys strong emotional values rooted in its prestigious past, offering an authentic alternative to ‘lifestyle’ brands.
Perrelet is a well-established brand in the ‘accessible luxury’ segment and one which is characterised by a contemporary interpretation of traditional watchmaking. The true values of Perrelet call for authentic forms of communication, selective, high-quality distribution and excellent customer service.
Following in the footsteps of its founder, Perrelet aims to develop the art of creating automatic watches for the modern man while remaining receptive to the growing female interest in automatic timepieces with small complications.
One of the main objectives of the brand is to offer its highly knowledgeable clientele excellent value for money in the form of premium quality products.